You have finally made the decision to create a new website or redesign your current one – great! Now you just need to hone your web strategy, figure out the…
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Skipping Animated Introductions
In a day and age where online users devour information at an alarming rate, it makes little sense to keep the beast from the feast. One of these obstacles keeping…
5 Things You Can Learn About Your Users With Site Data
How often do you look at your website’s analytics? Weekly? Monthly? It’s really important that you understand how users are interacting with your site. Collecting site data and being aware…
Why Blogs Can Fail
Photo Credit: Jez Page We have discussed a lot how helpful blogs can be for your business in SEO, establishing yourself as an expert, generating sales leads et al. Some…
Jazz up your user conversion graphics
So you’ve created a really nice call to action graphic that you’re extremely proud of and it goes to one of the most important pages on your site that could…
10 Ways to Build a Good Reputation for Your Website
There are many elements that affect the reputation of your website. Most of the topics listed below (in no particular order) are intermingled and depend greatly on one another. Just…
Conversion is Key (SEO is Only Half the Battle)
When I’m asked whether or not a website should have search engine optimization, I always say yes. Why wouldn’t someone want to give their site a fighting chance to be…
Online Video for Small Businesses
I have a talented drummer friend who is very active in the music community of New York City. He gets gigs by answering ads on craigslist, through word-of-mouth, and general…
Social Media is a Process and Not an Event
Social Media can be a powerful tool to add to your marketing mix; it is a great way to reach out and interact with your current and potential clients. Social…
How to Choose the Best CMS for Your Site
The decision has been made to create your new website in a Content Management System (CMS). You will be able to edit content, add new pages, and easily manage news…