Every business has at least one thing in common, they are trying to figure out how to get their message heard. They want people to listen to their ads on the radio, resonate with their print ads or direct mail pieces, get a reaction from their Facebook fan page update, get a Retweet on their…
Author: Hall
Spring Inspirations 2010: Mack Collier on Business Blogging
You may remember our Spring Inspirations posts from last year when I interviewed Greg Cangialosi and David Meerman Scott for a a little pick-me-up last Spring. Well I am here again…my calendar says Spring but it is still awfully gray and gloomy outside. For this year’s Spring Inspiration series, I have some more very smart…
3 Website Metrics to Use to Your Advantage
So you’re looking at your website’s stats from Google Analytics (or Coremetrics, or Webtrends, or whichever web analytics program you’re using) and feeling overwhelmed. What should I look at? What’s important? What does this mean? But most importantly, what should I do now?!? Well, my friends, have no fear. I’ve got three easy metrics for…
5 Ways to Kick-Start Stale Content With Your CMS
When you first got a CMS (content management system) it was probably really exciting to suddenly have control over your content! Or maybe I just think it is because I am into that stuff… Regardless, you probably did a lot of updates and added plenty of content at first. And then maybe you got busy…