Author: Hall

As I mentioned before, Inbound Marketing is the term for the types of marketing efforts where you are being found by consumers when they are researching information. With that said I have seen more than a few ears perk up when I mention email marketing as a part of one’s Inbound Marketing strategy. “But email… Read more »

Having a great looking website is a nice objective. But if it doesn’t motivate your visitors to take action, you’ve missed the whole point of having a website. You might as well use your Facebook page as your company website and call it a day. At least your Facebook page will take you much less… Read more »

Everyone in SEO-land understands the most basic elements that are key to any optimization campaign, but Danny Dover at SEOmoz has some new insights on the old standards. Based on their own field research and the rankings correlation report developed by their team, he’s offered up some juicy nuggets that should be of interest to… Read more »

The first thing I do every morning is check our Google Analytics and Feedburner stats. I like to see what things are working for us and what things are not working. I am proud to say that our blog has been doing quite well and gaining subscribers at a steady pace. Then, one mid week… Read more »