Keeping your social media accounts up-to-date is crucial when working to increase awareness of your company. Although certain channels may be more useful to specific industries, it is always important to keep things current and continue posting across all your business’ accounts. For our agency, we find focusing on Twitter, LinkedIn, Facebook, and Google+ to…
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Email Marketing Misconceptions and Best Practices
Email marketing is one of my favorite digital channels to talk about as it is an extremely effective means of communicating with customers. It is also consistently ranked the channel with the highest return on investment. That said, with the abundance of free email templates and new drag and drop email designers, many businesses delegate…
How to Create Strong Imagery on Your Website
As a web designer, you must take complex stories and display them quickly and visually to a user clearly and concisely. As users, we connect with visual elements and make decisions to trust and engage in less than a second. With this in mind, it is extremely important to make sure that the imagery you…
Top Hall Blog Posts of 2016
While some have touted 2016 as “the worst year ever”, we’ve think it’s been a pretty exciting one here at Hall. While we’ve kept traditions like Hall Breakfasts and Bagel Fridays, we’ve also instituted some great new additions, like our snowflake making party. But we haven’t been all play. We kept our certification streak going…