Google Shopping is an effective way for online retailers to get their products in front of potential buyers. An online Google search returns organic results, some paid ads, and often times product ads also known as Product Listing Ads. These differ from the other search results as they display an optimized product image, product name,…
Author: Hall
Five Underutilized AdWords Views
As paid search marketers, we look at a lot of data to help us improve performance for our accounts. While we might have developed our own tricks to extract insights from our channels, AdWords has a few great tools that aren’t as easy to find as they maybe should be. So read on for five…
Using Google PageSpeed Insights to Gauge Site Performance
As you may imagine, there are countless variables that go into making a successful website. Between design, search engine optimization, and technical performance, it can occasionally be difficult to know exactly where a website excels and where it falls short. Fortunately, Google has a tool made to quickly gives you a snapshot of your site’s…
Getting Started with Macros for Excel
Microsoft Excel is almost universally regarded as the gold standard of spreadsheet software, but most users only scratch the surface of the program’s immense capabilities. At Hall many of us use Excel every day to analyze data from Google Analytics, site crawls, and other sources. Part of this process involves formatting raw data – for…