It was hard to miss, but chances are you’ve heard about Google’s Hummingbird algorithm update. Google officially announced the update on September 26th, but it was suggested Hummingbird actually rolled out a month earlier. This announcement came on the heels of the keyword (not provided) news, which left a lot of marketers a little…frustrated. It’s…
Author: Hall
The World is Flat: Understanding Flat Design
The recent launch of Apple’s iOS 7 is yet another reminder that the flat design trends of 2013 aren’t going anywhere soon. The days of skeuomorphism and 3D effects have been replaced with a more minimalistic and simpler look. So what is flat design? In short, it’s a balance of both bright and muted flat…
Top 3 Basic International SEO Requirements
The importance of International SEO (Search Engine Optimization) has become a basic necessity to most company websites who are targeting a global audience. The global economy has significantly increased in the number of companies seeking search marketing strategies in order to connect with target audiences but all over the world. The most recent changes by…
Does Social Media Lead Directly to Sales?
I think many of us are past the point of considering social media a ‘new’ marketing channel. Businesses of all kinds are participating on Facebook, Twitter and more. It is easy, inexpensive and you can do it in-house. But is it working? Is it not only driving traffic to your site but is that traffic…