Introduction to Demographics and Interests Reporting What is DoubleClick? DoubleClick is a remarketing platform that Google uses to track users on the web in order to get a better picture of their browsing habits. Paid Search advertisers can use this remarketing platform to entice current customers to return to their sites. If a user comes…
Author: Mike Johnston
What Happened to My Visits and Unique Visitors Data in Google Analytics?
You may have noticed in your Google Analytics reports that the traditional Visits and Unique Visitors metrics have disappeared. I noticed the change while making new Custom Reports for a client of ours. After 2-3 minutes of ripping my hair out of my head as to why they weren’t available as metric choices, I started…
Understanding the Audience Reports in Google Analytics Part 2
Today we will continue our earlier post on the Audience Reports in Google Analytics. We have already discussed the Demographics, Interests, Geo, and Behavior Reports in Part One of the series. In this post we will learn about the rest of the reports available in the Audience Reports section of Google Analytics. Technology The Technology…
Understanding the Audience Reports in Google Analytics
The Audience Reporting section of Google Analytics is used to identify the types of visitors coming to a website. Specific reports are used to break down visitors by age, gender, geographical location, device type, browser, operating system, and much more. Demographics Reports The Demographic Reports will help you break down your visitors based on their…