A couple of months ago we posted about authorship markup and what it means to B2Bs. When you are searching online for something, a particular author can be attributed to their published content. The title of the content shows up, along with the link, date, and meta description just like the other search results but…
Category: Content Marketing and Social Media
Google+ is Open For Business – Why Getting There First is Important
Google+ announced on Monday that they are now allowing businesses and brands to create their Google+ pages. For information on Google+ for business, please see the list of resources below. What I want to talk about is the importance of claiming your business name on sites like Google+. Like many of you, the launch of…
Are you Writing for Subscribers or Readers?
I was recently talking about blog subscribers versus blog readers with a friend and then I saw this great post from Convince and Convert on his opinion of how to get more blog subscribers. As you create your blogging goals and strategy, you should have an idea of who you are writing for and make…
What is a TweetChat?
The other night I got to go speak to a great group of Credit Unions about Social Media Best Practices. As I was preparing my presentation, I was happy to find that there is a specific TweetChat exclusively for Credit Unions looking to use social media. What a cool way to connect with your peers…