Each computer or device that communicates over the internet has a numerical label assigned to it – your IP address. This way your computer can be distinguished from everyone else. Think of it as your computer’s phone number. You may need your IP address to set up a firewall, or sync a device or program…
Category: Google Analytics
Checking it Twice – Understanding User Behavior on Your Website
This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year. Every year Santa makes a list and checks it twice. What is he doing when he checks…
Your Internet Marketing Statistics To Be Thankful For
Turkeys are thawing, pies are baking, people are traveling and it is a time to be thankful. Thankful for health, family, friends and everything else in your world. So how about a little time to reflect on your internet marketing strategy and how well you are doing! Grab a cup of cider and let’s talk…
Advanced Analytics for Measuring Social Media
Yesterday, I was lucky enough to speak at Social Media FTW here in Portland. Social Media FTW is a nice local conference helping local businesses figure out all this social media stuff. I had the tough task of talk about social media planning, policies and measuring at the end of a long day of great…