Although most search engines don’t explicitly consider a website’s text to HTML ratio as a factor when determining page ranks, maintaining a healthy range does benefit a number of other factors that do play a significant role in search engine results. What is the text to HTML ratio? Quite simply, HTML ratio is the proportion…
Category: Organic Search (SEO)
Landing Page Performance as a Better SEO Metric
When it comes to SEO reporting, most people like to focus on a single metric – the keywords that are ranking and how high they rank. It makes sense, because the way people find you in search engines is through keywords. Theoretically the more keywords you rank for and the better your rankings are for…
How We Discovered a Google Experiment
Here at Hall we tend to pride ourselves on being knowledgeable, data driven marketers, but perhaps more than anything we’re curious. We analyze customer data daily trying to find out what’s changing in the online landscape even before it shows up in a Google press release or a marketing blog. Here’s an example of our…
Bold Predictions 2016
2016 is just hours away. This time last year our team took a chance, we put our egos on the line and made a few Bold Predictions for the coming year. As you may have guessed, some of these predictions did indeed miss the mark a bit: 2015 is going to be the year of…