Here at Hall we tend to pride ourselves on being knowledgeable, data driven marketers, but perhaps more than anything we’re curious. We analyze customer data daily trying to find out what’s changing in the online landscape even before it shows up in a Google press release or a marketing blog. Here’s an example of our…
Category: Organic Search (SEO)
Bold Predictions 2016
2016 is just hours away. This time last year our team took a chance, we put our egos on the line and made a few Bold Predictions for the coming year. As you may have guessed, some of these predictions did indeed miss the mark a bit: 2015 is going to be the year of…
4 Common SEO Mistakes to Avoid
Following the latest “SEO Best Practices” can present several challenges for online marketers. With search engines constantly adjusting their algorithms, SEO strategy is forced adapt and adjust just to keep up. It’s easy to keep on top of the latest techniques while disregarding simple SEO mainstays. The following are SEO practices that should be avoided.…
What are Meta Tags?
You’ve probably heard the term Meta tags tossed around, but unless you work in the web development or online marketing industry you probably don’t know exactly what they are. Meta tags simply help provide extra information about your website to search engines but do not affect the site’s appearance. Search engine crawlers look for these…