Have you ever heard of “sitelinks?” Sitelinks are those extra list of links that you see below a main search result in the Google search engine. [See my example of sitelinks below where I searched for “maine popcorn”] Google’s secret algorithm determines whether sitelinks will appear under a particular search result or not. The idea…
Category: Organic Search (SEO)
Blog Comments for Marketing and Getting More Blog Comments
This week I did a webinar all about Blog Comments. To take my own advice, I wanted to write a blog post about some of the main topics we talked about in our webinar. We know that blogging is good for SEO, targeting long-tail search terms and having a blog helps establish you as an…
Schedule Your Site Crawls Regularly
What does it mean to crawl a website? A website crawler is a program that indexes all the pages of a website and generates an XML Sitemap of the site contents; just like the spiders that crawl the entire World Wide Web, only on a much smaller scale. Completing a Sitemap crawl uncovers broken links, …
Targeting Multiple Locations for Search – Microformats
This week I was chatting with my Hall colleague, Mike Johnston, about targeting multiple locations for search, and asked if he was familiar with using microformats (also known as rich snippets) a data format embedded in a web page that can specify to Google the purpose of the content separately from the context or the…