What does it mean to crawl a website? A website crawler is a program that indexes all the pages of a website and generates an XML Sitemap of the site contents; just like the spiders that crawl the entire World Wide Web, only on a much smaller scale. Completing a Sitemap crawl uncovers broken links, …
Category: Organic Search (SEO)
Targeting Multiple Locations for Search – Microformats
This week I was chatting with my Hall colleague, Mike Johnston, about targeting multiple locations for search, and asked if he was familiar with using microformats (also known as rich snippets) a data format embedded in a web page that can specify to Google the purpose of the content separately from the context or the…
How Do You Get Better Search Rankings Using Social Media?
Short version of the answer: You do what you can and what you have been doing. You build relationships and get your content out there. Read this post from Copyblogger. Longer version: I just read an interesting post from Copyblogger about the flip flop from Google on whether or not they use social media sites…
What are landing pages and do I need to use them?
What exactly is a landing page? A landing page is essentially any page a user lands on when they are surfing the internet (sometimes called an entrance page). However, in most cases, a single page on website that is tied to a specific campaign is usually referred to as a landing page. Website users will…