Category: Paid Search (PPC)

In a recent update this past month, Google quietly announced the ability to not only exceed your average daily budget but exceed it by possibly 2 times your average daily budget. This compared to the old standard, which allowed AdWords to exceed your average daily budget by up to 20%. This new system is ultimately… Read more »

Video advertising has long been a crux in many a marketing stack. Today, there are a lot of options for where, and how, video ads are displayed.  Facebook, YouTube, Instagram and Snapchat (among others), offer a multitude of formats for video delivery. As marketers we are inundated with options for video advertisement delivery, be it… Read more »

What is an AMP? AMPs are open-source Accelerated Mobile Pages that prioritize speed to provide a faster user experience. It is made up of three core components that include AMP HTML, AMP JS, and AMP Cache. For more information, check out the latest from the Accelerated Mobile Pages (“AMP”) Project. How is Google using AMPs?… Read more »

In the latest June update, Bing is offering two new pilot offerings that will allow users to reach their ideal audience. These two pilot offerings include In-Market Audiences and Custom Audiences. Let’s take a peek at what’s included. In-Market Audiences When it comes to In-Market Audiences, this new feature allows you to target users who… Read more »