With the release of AdWords and Bing Advertising’s Expanded Text Ads (ETAs), which launched on July 26, 2016, search marketers have been eager to get out there in the last couple of months in order to test, optimize, and refine their own strategies. This has resulted in a whole new list of “Best Practices” that…
Category: Paid Search (PPC)
Expanded Text Ads Coming to Bing
In an inevitable turn of events, Bing is launching their own Expanded Text Ads in the wake of AdWord’s transition to the new Ad Format. AdWord’s Expanded Text Ads have been testing well in most, if not all, search marketer’s estimations, including our own, so for Bing to follow suit is not surprising. Bing’s Expanded…
6 Common Paid Search Key Performance Indicators
If there is one thing marketers understand, it is numbers. Numbers provide us with the information we need to measure the success and failure of our efforts. Among these numbers are what are called key performance indicators (KPIs), or the chosen value by which we measure the success of an initiative. Every online business has…
What Google AdWords Text Expansion Means for You
For paid search advertisers, there is one mantra we quietly repeat to ourselves every day, “25-35-35”. An almost instant way to tell if someone has ever worked as a PPC analyst, it refers to the 25-character headline and 35-character description line limits for text ads on Adwords. Soon however, Google will be changing the format…