Spring has sprung, and with it, a number of new updates are springing up across Google AdWords. Here are some of the latest Google AdWords updates we are excited for: New Remarketing Lists For Search Ads (RLSA) On May 1, 2017, Google AdWords announced the launch of its latest update, Similar To remarketing lists for…
Category: Paid Search (PPC)
Google’s New Program: Added by AdWords
We recently received notice from Google AdWords about a pilot program called, “Added by AdWords”, which they launched in January of 2017. Added by AdWords creates new ads that they feel would be successful for select ad groups. This program is an obvious extension of current features such as keyword and bid suggestions but at…
Online Marketing Trends – Predictions for 2017
It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some…
The Three Wise Men of PPC: Sitelinks, Callouts & Call Extensions
As the holidays hit their full swing, it’s easy to get caught up in the rush and let small details slide by. We’re here to remind you to stay focused and on task! Don’t let your marketing efforts fall to the wayside at such an important time of the year. For many online marketers, this…