Bing Announces Remarketing In Bing Ads

Last week Bing announced that Remarketing has finally arrived to Bing Ads. Remarketing is a powerful tool that has long been absent from the Bing Ads suite. If you’re already running Remarketing Campaigns in Google AdWords, you should continue the practice now that it’s available in Bing. If you haven’t been running Remarketing Campaigns at…

Getting Started With Gmail Sponsored Promotions

Gmail Sponsored Promotions appear in the promotions tab of personal Gmail inboxes. GSP ads are available through the Google AdWords platform, but you will need an AdWords representative to activate this ad type in your account. You can call Google’s main support line in the U.S. if you are not already working with a dedicated…

Common AdWords Callout Extensions

Looking at common examples of what other advertisers are using for AdWords callout extensions can be helpful for developing ideas for callouts of your own. Looking at common callouts is particularly useful if you are struggling to write your first set of callouts and are still trying to understand exactly what callouts are. If you…

Google AdWords to Delete Old Keywords and Ads

Have you seen Google AdWords’ recent notification about the deletion of inactive ads and keywords? The notification states that starting March 23, Google will be “deleting your ads and keywords that have never accrued any impressions and have been removed for more than 100 days.” If you are new to AdWords, this information may be…