As paid search marketers, we look at a lot of data to help us improve performance for our accounts. While we might have developed our own tricks to extract insights from our channels, AdWords has a few great tools that aren’t as easy to find as they maybe should be. So read on for five…
Category: Paid Search (PPC)
Bold Predictions 2016
2016 is just hours away. This time last year our team took a chance, we put our egos on the line and made a few Bold Predictions for the coming year. As you may have guessed, some of these predictions did indeed miss the mark a bit: 2015 is going to be the year of…
Getting Started With UTM Parameters
A UTM code is a tag added to the end of a URL which, once clicked by a user, sends data back to Google Analytics. UTM codes allow you to track which elements of your online marketing strategy are most effective, from links on an email to content shared via social media. “UTM” stands for…
Bing Announces Remarketing In Bing Ads
Last week Bing announced that Remarketing has finally arrived to Bing Ads. Remarketing is a powerful tool that has long been absent from the Bing Ads suite. If you’re already running Remarketing Campaigns in Google AdWords, you should continue the practice now that it’s available in Bing. If you haven’t been running Remarketing Campaigns at…