Google AdWords to Delete Old Keywords and Ads

Have you seen Google AdWords’ recent notification about the deletion of inactive ads and keywords? The notification states that starting March 23, Google will be “deleting your ads and keywords that have never accrued any impressions and have been removed for more than 100 days.” If you are new to AdWords, this information may be…

Getting Started with Pinterest Promoted Pins

Pinterest first announced Promoted pins in September 2013. In May 2014, Pinterest opened advertising to a select number of advertisers. As of January 1, 2015, Pinterest opened their reservation-based Promoted Pins to all U.S. based business accounts. Once approved, small and medium-sized business will be able to use Promoted Pins (CPM). Promoted Pins look very…

4 Shopping Engine Mistakes to Avoid

The competition is fierce when it comes to selling products on comparison shopping engines. Brands are bidding for your business and will pay attractive CPC rates to get it. A well optimized product feed can be the difference between a conversion for you or your competitor. But what can you do to further optimize if you…

Google Analytics UTM Parameters for LinkedIn Ads

If you are running ad campaigns through LinkedIn and are sending users to your website, you are going to want to view success metrics on a marketing analytics platform such as Google Analytics. Google Analytics utilizes UTM parameters on urls to track user sessions on your website. You are going to need to tag your…