As many of you may already be familiar with, Last click attribution has been the default option for assigning credit for a conversion to the final click. However, AdWords has now expanded to include six different attribution models — last click, first click, linear, time decay, position-based, and data driven. These six reports give more…
Category: Paid Search (PPC)
AdWords Adds Draft Campaigns and We Love Them
AdWords recently released a new tool that’s helping our team test and implement ideas on accounts faster and better. Draft Campaigns allows us to set-up of an entire draft version of a campaign before launching. This alone would be a worthwhile feature for any account manager, but AdWords has taken it a step further, letting…
A Beginners Guide to LinkedIn Ads
LinkedIn is an online platform targeting over 414 million professionals across the world. As the world’s largest professional network on the Internet, LinkedIn knows a thing or two about advertising online. Let us show you how. Ad Formats The two simplest and least expensive forms of advertising on LinkedIn are Sponsored Updates and Text and…
Three Tools to Help You Analyze Google AdWords Competitors
Competitive analysis is usually top of mind when an advertiser is creating a new paid search account. However, it is easy to get weighed down in optimizing your own data once things are going and neglect revisiting this area. But regular competitive analysis can help increase creativity and provide performance insight where you least expect.…