Should You Be Using Comparison Shopping Engines?

Comparison Shopping Engines, also known as CSEs, have been growing in popularity with online consumers since the late 1990s. Just as their title suggests, CSEs allow online shoppers to, in essence, “compare” many stores at once for a particular product. Results are typically rendered showing various attributes such as the title or product name, price,…

Understanding The Google AdWords Conversion Window

The Google AdWords conversion window is the period of time between a customer clicking on your paid search ad to a conversion being recorded in AdWords. Advertisers have the option to edit conversion window settings for any of the webpages or phone call conversions that are being tracked. The default-setting in AdWords is tracking for a 30-day conversion…

How To View Google Search vs Search Partners Data for AdWords

If you are targeting both Google Search and Search Partners in your Google AdWords campaigns, chances are you have probably wondered if there is a way to compare performance between the two networks. If you have not figured out how to do this yet, then keep reading to find out two different ways to view…

Get Your AdWords Ads to Show Up on Google Maps

Ever wondered how to get an ad to show up on the new Google Maps? It is possible, and fairly easy if you already advertise with Google AdWords and already have your Google Plus/Places for Business listing set up. (This blog post is written for those that already have these two Google accounts up and…