Gmail Sponsored Promotions appear in the promotions tab of personal Gmail inboxes. GSP ads are available through the Google AdWords platform, but you will need an AdWords representative to activate this ad type in your account. You can call Google’s main support line in the U.S. if you are not already working with a dedicated…
Category: Paid Search (PPC)
Common AdWords Callout Extensions
Looking at common examples of what other advertisers are using for AdWords callout extensions can be helpful for developing ideas for callouts of your own. Looking at common callouts is particularly useful if you are struggling to write your first set of callouts and are still trying to understand exactly what callouts are. If you…
Google AdWords to Delete Old Keywords and Ads
Have you seen Google AdWords’ recent notification about the deletion of inactive ads and keywords? The notification states that starting March 23, Google will be “deleting your ads and keywords that have never accrued any impressions and have been removed for more than 100 days.” If you are new to AdWords, this information may be…
Getting Started with Pinterest Promoted Pins
Pinterest first announced Promoted pins in September 2013. In May 2014, Pinterest opened advertising to a select number of advertisers. As of January 1, 2015, Pinterest opened their reservation-based Promoted Pins to all U.S. based business accounts. Once approved, small and medium-sized business will be able to use Promoted Pins (CPM). Promoted Pins look very…