6 Helpful Applications for Google AdWords Labels

Google AdWords labels (http://adwords.blogspot.co.uk/2012/04/slice-and-dice-your-data-using-adwords.html) can be used to assign tags to campaigns, ad groups, keywords, and ad copy variations. These labels allow users to parse account performance data, without using complicated Excel functions. Below are six practical ways to use AdWords labels to save time and monitor account performance: 1. Note Keyword Bid Adjustments Avoid redundancy in…

Google Display Ad Sizes Cheat Sheet [infographic]

The Google Display Network (GDN) is considered by many to be the #1 global display ad network, “reaching over 90% of internet users worldwide, with more than a trillion impressions served to over 1 billion users every month,” according to Google. The GDN has a multitude of ad formats and sizes – the main focus…