The competition is fierce when it comes to selling products on comparison shopping engines. Brands are bidding for your business and will pay attractive CPC rates to get it. A well optimized product feed can be the difference between a conversion for you or your competitor. But what can you do to further optimize if you…
Category: Paid Search (PPC)
Google Analytics UTM Parameters for LinkedIn Ads
If you are running ad campaigns through LinkedIn and are sending users to your website, you are going to want to view success metrics on a marketing analytics platform such as Google Analytics. Google Analytics utilizes UTM parameters on urls to track user sessions on your website. You are going to need to tag your…
Should You Be Using Comparison Shopping Engines?
Comparison Shopping Engines, also known as CSEs, have been growing in popularity with online consumers since the late 1990s. Just as their title suggests, CSEs allow online shoppers to, in essence, “compare” many stores at once for a particular product. Results are typically rendered showing various attributes such as the title or product name, price,…
Understanding The Google AdWords Conversion Window
The Google AdWords conversion window is the period of time between a customer clicking on your paid search ad to a conversion being recorded in AdWords. Advertisers have the option to edit conversion window settings for any of the webpages or phone call conversions that are being tracked. The default-setting in AdWords is tracking for a 30-day conversion…