If you are targeting both Google Search and Search Partners in your Google AdWords campaigns, chances are you have probably wondered if there is a way to compare performance between the two networks. If you have not figured out how to do this yet, then keep reading to find out two different ways to view…
Category: Paid Search (PPC)
Get Your AdWords Ads to Show Up on Google Maps
Ever wondered how to get an ad to show up on the new Google Maps? It is possible, and fairly easy if you already advertise with Google AdWords and already have your Google Plus/Places for Business listing set up. (This blog post is written for those that already have these two Google accounts up and…
Google AdWords New Conversion Naming – Converted Clicks vs Conversions
In February of 2014, Google announced there would be modifications to conversion tracking in AdWords. If you have noticed new conversion column naming in AdWords and are wondering what the difference is between Converted Clicks and Conversions, then this post should shed some light on it. New Conversion Column Naming In the past, Google AdWords…
6 Helpful Applications for Google AdWords Labels
Google AdWords labels (http://adwords.blogspot.co.uk/2012/04/slice-and-dice-your-data-using-adwords.html) can be used to assign tags to campaigns, ad groups, keywords, and ad copy variations. These labels allow users to parse account performance data, without using complicated Excel functions. Below are six practical ways to use AdWords labels to save time and monitor account performance: 1. Note Keyword Bid Adjustments Avoid redundancy in…