The second day I spent at Inbound Marketing Summit did not disappoint – the day started out with a bang and ended on a high note. The biggest takeaways for me yesterday were based on the themes of relationships, relevancy, and change. Enchantment to Create and Strengthen Long Lasting Relationships First off, let me start…
Category: Web Development
Getting to Know Your Content All Stars
By now we know that beyond your site design and ease of navigation, the heart and soul of your site is the content that is provided there. Often times we ask our clients to figure out what content is working for them; what brings them traffic, what is being shared, what gets people to stay…
Stock Image BINGO
Conference season seems to be here. I know my calendar is filling up quickly. One thing I love about conferences is seeing all kinds of businesses that I never knew existed. One of my guilty pleasures is then taking note of how many use the same stock imagery for their website, booth and other marketing…
What is Authorship Markup and What it Means for B2Bs
Authorship markup is a way to attribute certain content back to its author. Updated 11/17/11 – New information about authorship markup: Authorship Just Got Better Using existing standards for HTML5, the “rel” attribute is used by search engines to get more information about a certain link. In this case, rel=”author” is telling search engines who…