Having a website and not monitoring its performance in today’s competitive landscape is simply not smart. With tools like Google Analytics and Adobe Creative Cloud for tracking and reporting data, businesses can learn a lot from the behavior of those that visit their site. This type of analytical data can be the…
The Hall Blog
Iconic Fonts Explained – What They Are and Why You Should Use Them
Iconic fonts are scalable vector icons that can be customized through CSS (Cascading Style Sheets) just like any other font. This gives you the ability to easily edit the size, color, drop shadows and more all through CSS without needing to bug your designer to export additional images. The result is a crisp clean look…
What You Need to Know About Google’s Hummingbird Update
It was hard to miss, but chances are you’ve heard about Google’s Hummingbird algorithm update. Google officially announced the update on September 26th, but it was suggested Hummingbird actually rolled out a month earlier. This announcement came on the heels of the keyword (not provided) news, which left a lot of marketers…
Google Search Goes Secure, Creating a (Not Provided) Nightmare for Organic Search Marketers
Google recently made changes to its search engine, forcing all users of Google.com to use the secure version of the search engine. You will notice when you visit Google.com next time, that the url in the address bar will start with https:// instead of the normal http://. You can try to remove the ‘s’ to…