If you follow the social media news stream, you’ve probably heard about this newish social media advertising feature released by Facebook. Facebook’s Custom Audiences has web marketers pretty darn excited because it allows you to target outside the constraints of the network’s user data. This means that you can now use your customer and prospect…
The Hall Blog
Google’s Not-So-Scary Penguin and Panda Updates
Search Engine Optimization is really complicated. Search engine algorithms have thousands and thousands of factors and it changes constantly. New products and updates change the game all the time. A discipline of words can turn more into a complex math, probability, logic and human behavior algorithm. SEO is really complicated but… it also is not.…
Social Media Crisis Management
We have seen them on blogs and in the news – some form of a social media crisis, tarnishing (or worse) a company’s reputation. The thought of that happening to your organization can actually be paralyzing. I talk to many businesses that are afraid of social media because they’re worried that someone may say something…
Yelp Goes Undercover: Naughty Businesses get Caught Incentivizing Reviews
No one likes getting caught with their business pants down, but this week the review company Yelp.com made their own sting operation and announced their perpetrators. It all happened on a dark, chilly, October night (except maybe not so chilly because some of the busting happened in San Diego). Yelp had been running the…