Guess what, according to a recent Google study, we spend an average of 4.4 hours of our daily leisure time in front screens…multiple screens on multiple devices. And we’re using them simultaneously to complete tasks. It makes us feel more accomplished and efficient. And the screen we interact with the most throughout our day is…
The Hall Blog
A Fresh Look at Google AdWords Express
While brushing my teeth this morning, I got to thinking about this blog post I have been meaning to write regarding AdWords Express and the role local search has played in the last year for the service based industry. Dentists in particular rely on many old school ways to retain business aka: word of mouth…
Understanding User Behavior: Segmenting with Google Analytics Custom Variables
Ever wish there was a way to segment your users based on their ongoing (or not ongoing) interaction with your site? And then decode why they may have stopped coming back? Not placed that order? Abandoned that contact form? You can – with something Google calls Custom Variables. You may have noticed them while cruising…
How to Grow Your Mobile Presence [INFOGRAPHIC]
Has your audience gone mobile? Most of the world IS going mobile! You can check your Google Analytics to see how many people are visiting your website from a mobile device. If you do have mobile traffic, you want to make sure you are putting your best foot forward for mobile visitors so they don’t…