While brushing my teeth this morning, I got to thinking about this blog post I have been meaning to write regarding AdWords Express and the role local search has played in the last year for the service based industry. Dentists in particular rely on many old school ways to retain business aka: word of mouth…
The Hall Blog
Understanding User Behavior: Segmenting with Google Analytics Custom Variables
Ever wish there was a way to segment your users based on their ongoing (or not ongoing) interaction with your site? And then decode why they may have stopped coming back? Not placed that order? Abandoned that contact form? You can – with something Google calls Custom Variables. You may have noticed them while cruising…
How to Grow Your Mobile Presence [INFOGRAPHIC]
Has your audience gone mobile? Most of the world IS going mobile! You can check your Google Analytics to see how many people are visiting your website from a mobile device. If you do have mobile traffic, you want to make sure you are putting your best foot forward for mobile visitors so they don’t…
Does your business need a mobile app? What kind?
Half of the US population now owns a smartphone – up from just 38% in 2011. The mobile web marketing space is in a phase of rapid growth and it’s got business owners and marketers alike on their toes. We’re downloading more apps then ever before and spending more than 80% of time with our…