We trust our family and friends – more than any advertisement or endorsement by a faceless reviewer. It’s human nature to listen to and trust the people we know. So it makes sense that organic search is evolving to be socially relevant. Back in 2009 both Bing and Google launched the “social search revolution.” Bing…
The Hall Blog
Google+ Local and Online Reputation
For this blog entry, I wanted to illustrate an entire Local Search Snapshot using one specific study done randomly to explain Google+’s new system for Local Search, and how it can affect any business’s online reputation. I will make four observations and explain their impact which can be common for any business, anywhere. Perhaps because…
5 Simple Things Nonprofits Didn’t Know They Could Do With Social Media
This week I was fortunate to work with a great room of local nonprofits on the current state of social media and how nonprofits are utilizing these tools. At the end of the event, I heard from a few of the attendees on how surprised they were at some of the things they can do…
Billy Corgan SXSW Interview Not Just About Music but About Modern Business
I was lucky enough to attend SXSW again this past Spring. What I love about SXSW is all the smart minds together at the same place and the same time. You can get the best idea or inspiration from an intimate dinner or from a huge keynote event. One speaker who surprised me was Billy…