Turkeys are thawing, pies are baking, people are traveling and it is a time to be thankful. Thankful for health, family, friends and everything else in your world. So how about a little time to reflect on your internet marketing strategy and how well you are doing! Grab a cup of cider and let’s talk…
The Hall Blog
Authorship Just Got Better
A couple of months ago we posted about authorship markup and what it means to B2Bs. When you are searching online for something, a particular author can be attributed to their published content. The title of the content shows up, along with the link, date, and meta description just like the other search results but…
Google+ is Open For Business – Why Getting There First is Important
Google+ announced on Monday that they are now allowing businesses and brands to create their Google+ pages. For information on Google+ for business, please see the list of resources below. What I want to talk about is the importance of claiming your business name on sites like Google+. Like many of you, the launch of…
Where do I start? Understanding PPC Data
After starting your paid search campaign you’re going to start collecting data. Here’s a simple breakdown of the data you’ll be looking at each day as you monitor and optimize your PPC campaign. Clicks – This is the number of times someone has seen your ad show up in a search result and have clicked…