After starting your paid search campaign you’re going to start collecting data. Here’s a simple breakdown of the data you’ll be looking at each day as you monitor and optimize your PPC campaign. Clicks – This is the number of times someone has seen your ad show up in a search result and have clicked…
The Hall Blog
What is Siri? What Does it Mean for How We Search?
You may have heard of the new feature on the iPhone 4S (the iPhone that came out last week) called Siri. Lots of people seem to be talking about it but lots are still wondering what it actually is. What it is Siri is a speech-recognition “personal assistant” that is built into the device. You…
PPC – Dayparting and Day of the Week
After you’ve set up your Google Adwords PPC account and started running your campaign (long enough to have some data and trends to analyze), you have to start optimizing your campaign. A great place to start is to determine the best (and worst) times of the day and days of the week to run your…
Have a Mobile Site? Include a Full Site Option Too
As you know, more and more people are accessing your company website from their mobile phones and we need to be prepared for that. We have talked about deciding if you need a mobile site, determining how to see if mobile viewers are coming to your site, and lots of tips about boiling down what…