A couple of months ago we posted about authorship markup and what it means to B2Bs. When you are searching online for something, a particular author can be attributed to their published content. The title of the content shows up, along with the link, date, and meta description just like the other search results but…
The Hall Blog
Google+ is Open For Business – Why Getting There First is Important
Google+ announced on Monday that they are now allowing businesses and brands to create their Google+ pages. For information on Google+ for business, please see the list of resources below. What I want to talk about is the importance of claiming your business name on sites like Google+. Like many of you, the launch of…
Where do I start? Understanding PPC Data
After starting your paid search campaign you’re going to start collecting data. Here’s a simple breakdown of the data you’ll be looking at each day as you monitor and optimize your PPC campaign. Clicks – This is the number of times someone has seen your ad show up in a search result and have clicked…
What is Siri? What Does it Mean for How We Search?
You may have heard of the new feature on the iPhone 4S (the iPhone that came out last week) called Siri. Lots of people seem to be talking about it but lots are still wondering what it actually is. What it is Siri is a speech-recognition “personal assistant” that is built into the device. You…