What does it mean to crawl a website? A website crawler is a program that indexes all the pages of a website and generates an XML Sitemap of the site contents; just like the spiders that crawl the entire World Wide Web, only on a much smaller scale. Completing a Sitemap crawl uncovers broken links, …
The Hall Blog
How do I get people to convert on my site?
The above is a common question asked by many business owners about their websites. The simplest answer is to create a user conversion strategy that you test and improve over time. First, you have to know what you want users to do while they are on your site. Here are some common examples: Call you…
Should You Think Like a Print Marketer for Internet Marketing Success?
I remember taking a marketing class at UNH and one of the questions on a test was: You need to place an ad for a new golf ball your company has created and brought to market. Where should you place your print advertisement? a) Women’s Day Magazine b) Golf Magazine c) National Geographic Magazine d)…
What is Facebook Newsfeed Optimization?
There is a lot of talk about Facebook Newsfeed Optimization and Social Media Optimization going on. Some are saying it is as important as SEO. I can’t say I agree with that but I do think it is important to think strategically about what you are posting to Facebook as your business, when you do…