The above is a common question asked by many business owners about their websites. The simplest answer is to create a user conversion strategy that you test and improve over time. First, you have to know what you want users to do while they are on your site. Here are some common examples: Call you…
The Hall Blog
Should You Think Like a Print Marketer for Internet Marketing Success?
I remember taking a marketing class at UNH and one of the questions on a test was: You need to place an ad for a new golf ball your company has created and brought to market. Where should you place your print advertisement? a) Women’s Day Magazine b) Golf Magazine c) National Geographic Magazine d)…
What is Facebook Newsfeed Optimization?
There is a lot of talk about Facebook Newsfeed Optimization and Social Media Optimization going on. Some are saying it is as important as SEO. I can’t say I agree with that but I do think it is important to think strategically about what you are posting to Facebook as your business, when you do…
The Big Decision: Static or Dynamic?
When you are getting ready to build a new site or redesign your current one there are a lot of decisions that you will need to make – what it will look like, what content you are providing, how you will market the site, and who will be updating the site, to name a few!…