While the internet is now weaved into so much of business and life, Google believes it’s time to reinforce security in what they are calling a “watershed moment.” That’s why the search giant is taking steps to remedy the situation. In August, they met at the White House for a cyber security meeting where they…
The Hall Blog
Diagnose Your Site’s Core Web Vitals with Lighthouse
Site performance is the future. In the early days, building a website was all about seeing what the web could do. Catching the user’s eye was more important than being fast. Trying a cool new menu design sometimes took priority over actually navigating the menu. Everyone was learning and building and sharing what worked and…
Looking Back on a Few of the 4,500 Google Search Updates From 2020
Google just revealed there were 4,500 updates and improvements made to Search throughout the year 2020. This is over 1,000 more updates than Google implemented in 2019. Of course, these changes range from minuscule to major, and many were influenced by circumstance and the necessity for more digital-forward solutions. Let’s take a look back at…
Boost Site Speed by Upgrading Images to WebP
Few improvements to a website’s speed compare with reducing the file size of images. And if quality can be maintained, it’s a no-brainer to let 10 megabytes do the work of 100. It’s estimated that images account for about half of a webpage’s file size, so even minor tweaks can yield big results. That’s where…