Alfred C. Frawley – Preti Flaherty I talk all the time about planning out your social media strategy and setting company policies BEFORE there is a problem or you find yourself lost in cyberspace. A great way to get started is to work with your lawyer on putting together company policies to not only get…
The Hall Blog
The Importance of Content for SEO, Conversion, and Your Grandma!
In the wild and crazy world of the web, you may have heard various adages like “content is king” or “write for people, not for search engines”. For an SEO like me, my stance is that you must have text on your website – end of story. So for any of you Curious Georges out…
New Google Analytics Goals – See More Data, Have More Fun
The big buzz last Tuesday in the Analytics world was Google Analytics announcing a bunch of powerful new features. Now that several of them are live, I thought it was time to start looking at them in depth. The one that’s received the greatest buzz is the expansion of Google Goals, which was nicely summarized…
B2B Social Media and Twitter
Social Media is just conversations happening online. We have covered that. People are talking online with people they know and people they know only virtually. In those conversations they are also inadvertently reviewing products, services and looking for advice about their next purchasing decision. By participating in social media in the B2B world you have…