The measuring geek is at it again. Social media this and social media that… everyone is talking about it and wants to join and get as many fans or followers as they can. I am proposing instead of measuring how many people – we focus on which people and what they do with your content.…
The Hall Blog
To the Moon and Back – What Does 40 Years of Tremendous Technology Mean to You?
The world we live in is pretty rad. Just forty years after the landing on the moon, we can now zoom to the moon ourselves care of Google Earth. Yesterday, a clip from the late Walter Cronkite summed up to me how far we’ve been, and how far we’ve come. On discussing the live television…
One, Two… TWEET?! – How many Twitter accounts is too many?
Some of us use our Twitter accounts for personal status updates while others use it to boost their businesses. Friends can let their followers know what fruit is the freshest at a particular produce stand, or like the “first viral restaurant”, a mobile street vendor can let people know what street corner they will be…
Measuring the ROI of Social Media
More and more businesses are turning to Social Media to help promote their brand, events, products and more. As more and more businesses participate, it means there are more and more important people in large offices requesting the ROI of these efforts. I just read a great blog post from the Brand Builder on defining…