Reaching Baby Boomers Online A question I get often is people concerned about their target demographic not being online, for example Baby Boomers. We all know Baby Boomers are one of the most powerful demographic groups and with traditional marketing suffering everyone is so excited about the popular and inexpensive online marketing and social network…
The Hall Blog
Social Media and Time Management: How do you keep up with it all
I have been fortunate enough to beat the streets recently and participate in some great events as a presenter or speaker, including the Maine Marketing Associations half day seminar on Social Media. I have also met with some clients and there are a few questions that just keep coming up. One of the biggest is…
Google Wave and the Shift Towards Real-Time Search
If you’re anything like us, the recent announcement of Google Wave leaves you salivating. Wave is Google’s new breakthrough email/blogging/twitter/facebook/project manager/IM technology, a landmark new product that Microsoft only wishes they’d seen coming. There are enormous implications of how and what the product can do — Mashable has probably done the best job of itemizing…
Big Pond? Small Pond? Forget The Pond!
Your geographic area no longer defines your economic sector. Thanks to technology, you can define where you exist by vertical market and offerings, not just by region. You can use email, social networks, your website and web search to create a flexible, resilient sub-sector of the mainstream economy focused around your company. The Sector of…