If the title of this post sounds familiar, it’s because I’m self-plagiarizing the content of my upcoming webinar of the same name. But lest you feel like you’re getting a heaping of Super Bowl leftovers, note that this blog post will go into some depth I might miss when I deliver the webcast, though admittedly…
The Hall Blog
Butterflies in your Blogging Stomach
Having a business blog can be very important as a great way to direct traffic to your website, generate sales leads and make steps towards having people talking about you and your services. Perhaps you have a blog but you really aren’t updating it as much as you should. Maybe you think you want to…
Email Marketing is so NOT ‘out’
I had an interesting conversation with a client recently on their reservations about starting an email marketing campaign. They thought email marketing was ‘out’ and getting emails from companies was considered spam. I am not sure if I could have disagreed more. Email marketing campaigns are a great way to stretch your marketing dollars and…
In an Economic Downturn Your Customers Are Pure Gold
For most business to business sales (B2B) or service firms, the greatest value they have is in their contact list. During any merger or acquisition, this is certainly one important factor in the valuation of the company. If, at acquisition, this is what is really valued, then why during the life of the business is…