Chasing the long tail

The concept of the ‘long tail’ (a term popularized by Chris Anderson in a Wired article in 2004) is becoming almost a buzzword, and everyone wants to know how their site is taking advantage of the long tail, as if it was a new technology or search engine algorithm. Demystifying this simple concept is extraordinarily… Read more »

Google can’t index your intentions

“Google can’t index your intentions” – this, or something very similar to this, was said today by a co-worker and started me thinking about all the sites I’ve run across on the Internet (or had friends ask me to critique) which clearly have lofty aims but fall short of the mark. How do so many… Read more »

The importance of vision in SEO

If you’ve read many SEO articles on the web, you’ve undoubtedly heard the clich© “Content is king,” and then heard it again, and again, and again. This is a point that many bloggers across the web are hammering in and for good reason: for all the “wow” factor of slick websites, the web is an… Read more »

Fresh year, fresh site

Well, I hope you’re getting ready for a responsible celebration New Years and have all the joy and exuberance you should at this time of year with all its reflection, analysis, and projection for the year ahead. While we work to make our speculation happen, and to brace ourselves for the unpredictability that inevitably comes… Read more »