The Hall Blog

Have you ever planned a killer dinner party? Spent several hours crafting eloquent invitations, bought the perfect dress, decorated to the nines, set fancy place cards at each seat….but forgot the food? Say What? Having a dinner party without food is a lot like driving traffic to your website and not giving them anything to… Read more »

As I’ve made no effort to hide, I’m a fan of Seth Godin and in particular his philosophy on marketing as storytelling. This morning he wrote a nice post on “Creating stories that resonate” that leads to the inevitable question: does your website resonate? This question is kind of an extension of an earlier question… Read more »

It never fails to surprise me how often I’ll click on a pay per click ad only to end up on a page that’s resemblance to my search query is worse than a Canal St knock-off. I experience this both as a consumer and a professional as I compulsively click on ads in an effort… Read more »

Well, if Googling yourself wasn’t already fun enough, you can now use Google’s powerful new Insights for Search tool to get a lot more information than you ever could before. Irreverently called “Google Trends on steroids” by Andrew Chen, the tool allows you to type in a search term and then see relative search data… Read more »