The Hall Blog

It’s a couple days old now, but in case you missed it, the Wall Street Journal featured a great article commemorating the tenth anniversary of the blog. In addition to featuring a nice historical overshot, some snappy prose and light-hearted analysis of the impact of the form (especially on print newspapers), the article has some… Read more »

There are no quick fixes to winning on the web, but a little bit of know-how and strategy can go a long ways. Culling on our seven years of producing sites with excellent rankings in organic search, we’ve begun work on a new guide: Six Steps to Web Success. The guide offers a mixture of… Read more »

One of the biggest challenges with any site is producing quality content that draws in new visitors and keeps existing visitors returning. This is especially true of sites of small businesses and nonprofits, whose resources are limited as a rule and rarely have someone who writes content as part of their job description. In these… Read more »

Google recently shook up the internet marketing community with their monumental move to start integrating all their search engine results (images, books, videos, etc.) into their standard organic search product. For example, try a search for popular items such as “pirates of the caribbean” or “steve jobs” — Google now pulls in video, news clips,… Read more »