Inspired by Johnon this week, here are some of the fundamentals essential to gripping web copy that entertains and sells: 1. Tell a story. Customers aren’t looking for a sales pitch. They’re looking for solutions. If your product or service is so great that they just have to have it, you need to demonstrate why,…
The Hall Blog
Google Complaint Prompts Change in Vista
The giants butt heads again, with Microsoft grudgingly agreeing to change how default search is set up in Vista after the Justice Department sided with Google over an antitrust complaint. The grounds — that the current setup limits alternative desktop search engines — may sound a little funny from a company earning their own antitrust…
Why SEO Starts with the Title
Friday’s SEO tips day, and I realize that I never really started with the basics here. So, at the risk of alienating the quick-studies, I’m going to touch on what’s widely agreed as the most important on-page element to a web site’s search engine optimization — the Title tag. If you’re like most people, you…
What You Should Know About Google and Privacy
Chances are, even if you’re not a regular blogosphere reader you heard about the recent scathing privacy review given to Google in a report issued by Privacy International. The report evaluated 24 of the most popular web companies — from Amazon and Apple to Skype, LinkedIn and Google — and gave Google alone the crushing…