First Input Delay, or FID, is a metric being used in Google’s May 2021 page experience ranking update. It is one of three Core Web Vitals included in the update, all of which you can learn more about in our previous post. We’re covering these metrics individually to help you make sure your site is…
The Hall Blog
Core Web Vitals: Largest Contentful Paint (LCP)
Largest Contentful Paint, or LCP, is one of the three main Core Web Vitals that will be a part of the page experience ranking update Google is planning to release in May of 2021. But what is it? As mentioned in a previous post, we will be exploring these page experience ranking metrics individually and…
Google Ads Phases Out Broad Match Modifier
The evolution of paid search continues with Google’s announcement that phrase match is now incorporating the behaviors of broad match modifier (BMM), signifying the end of support for broad match modifier. The announcement states that this simplifies keyword portfolios while helping to reach more relevant customers. How Will Phrase Match Change? The updated phrase match…
Core Web Vitals That Will Affect Your Search Ranking
In May of 2020, Google announced a set of Core Web Vitals they will be using to measure the quality of user experience for websites they crawl. These are some essential metrics that are common and critical across all websites. A month later, Google announced adding page experience metrics to Search ranking signals based on…