The Discovery ads concept was first introduced at Google Marketing Live in 2019, and these ad formats are now available to advertisers. The native ad format is visually rich, and targeting is powered by user intent instead of keywords. Google uses past site visits, app downloads, video views, and map searches to derive targeting signals…
The Hall Blog
Is Your Site Ready for the California Consumer Privacy Act (CCPA)?
The California Consumer Privacy Act was created to offer the residents of California new consumer rights relating to the access, deletion, and sharing of their personal information collected by businesses. It was enacted in 2018, went into effect January 1st, 2020, and will be enforced starting July 1st, 2020. What is the California Consumer Privacy…
How to Optimize for Google Shopping’s Free Product Listings
Google has rolled out a new program called Surfaces Across Google, which can be used by anyone who creates or currently has a Google Merchant Center account. With this tool, you can sell your products for free within the Google Shopping tab. With the free exposure of your products to millions of people every day,…
WordPress 5.4 Update
On March 31, 2020, WordPress 5.4 “Adderley” was released, named “Adderley” in honor of American jazz trumpeter Nat Adderley. With this minor release comes some much-anticipated updates. WordPress Gutenberg Block Editor Improvements New and Better Blocks Two new blocks have been added to the editor: Social Icons and Buttons blocks. These additions have been highly…