Are you currently looking for a third-party software solution for your business? Overwhelmed by the choices? First take a step back and evaluate your business’ needs, goals and objectives. Develop a priority list of features from absolutely critical, can live without, would be nice, and possibly in the future. It’s important to stay focused on…
The Hall Blog
The Importance of Mobile Optimization
SEO is only as good as the quality of a site’s on-page content, user experience (UX) design, and other key factors that are evaluated by Google. One factor that’s especially important is how a website functions on a mobile device. Google introduced mobile-first indexing at the end of March following a year and a half…
Why Automattic’s Purchase of Atavist Is Good for Bloggers
Last month, Automattic purchased Brooklyn-based startup Atavist. Launched in 2011, Atavist is a content management system for independent writers and publishers to more easily create beautiful stories, and since 2015 has offered the ability to add free and paid subscriptions to readers. With the purchase, Automattic is showing its continued pursuit of supporting quality journalism.…
8 Best Practices for Creating A Landing Page
A landing page can be the first page that a user hits on your site or it can be a page created for a specific goal that provides condensed, user-oriented information intended to get visitors to convert. In this context, ‘convert’ means to get a user to complete your form or fill in the fields…