While there are a number of ways to increase the number of subscribers to your email list, perhaps the most important and often overlooked is simply making the signup process as simple and painless as possible. Below are eight tips to help build your list by using your website and current newsletter as your tools. Index…
The Hall Blog
Use Open Graph Tags To Customize Your Site’s Appearance in Facebook
When viewing a page’s source code, it can be tempting to glance at terms like ‘og:title’ and ‘og:description’ and surmise that they refer to your on-page SEO being implemented properly. These og meta tags are not, however, having to do with standard SEO and how search engine crawlers will interpret the content. Instead, these are…
The Importance of Code Version Control
When working on code for a website or piece of software it’s always important to track your changes. This is especially critical when collaborating on projects where multiple people will be updating the same code. Whether you’re working with one other developer, or contributing to an open source project with thousands, it’s crucial to keep…
Google’s Mobile Search Algorithm Change (And Why It Matters)
If you haven’t heard by now, Google has full intentions on April 21st to change its mobile search algorithm in order to better serve mobile users. With an increasing number of web searches coming from mobile devices, Google has decided it’s time to change how it ranks sites based on this trend. Gone are the…