The value of meta descriptions has long been debated. While many see them merely as useful information for users with questionable influence on search rankings, others insist they play a critical role in search engine results. Whatever your own opinions are about meta descriptions, the keywords used in them, and how they affect rankings, you’ll…
The Hall Blog
How to Identify and Filter Bad Referrals in Your Google Analytics Data
If you are a site owner or marketer you have most likely seen a few odd referrals in your acquisition reports recently from websites that don’t seem to add up. Some of the biggest offenders you may have noticed are buttons-for-website.com and variations of makemoneyonline.com. What Are These Referrals? These sites are not actual referrals;…
Coding Conventions: Keep Your Code Clean and Stylish
When working on a project it is important to keep your code efficient in both execution and appearance. All projects, especially web projects, will need to be maintained on some level. One way to make this easier is by adhering to the code conventions, or style guide, set up within your development team or community. A good example of…
Google Search Tips: Let the Search Engine Do the Heavy Lifting
At the end of the day, most of us use Google just as it was originally intended – to type in a few keywords related to what we are looking for and start the hunt for our desired content. What’s that, you didn’t find what you were looking for in the first few search…