Website redesigns are expensive and time intensive. Chances are you’ll need to prioritize elements in order to keep your redesign on time and under budget. In order to make these decisions, and evaluate redesign performance, you’ll need an understanding of which web metrics to track (and which to ignore). In this post, we’ll walk through…
The Hall Blog
Make Your Mobile Site More SEO-Friendly
Having a mobile friendly website is a must, however, what most of us don’t consider is how SEO-friendly our mobile site is. SEO experts refer to the words commonly used in search as keywords. These keywords are the sole determinants of how your business is found online. With that said, an SEO strategy should be guided…
The Importance of Local SEO in 3 Similes
Any major digital marketing authority will preach the importance of a uniform local search presence for local businesses. There is no shortage of posts emphasizing the need to either spend the immense amount of time to clean up local search directories, or to pay someone to do so for you — and you won’t find…
Google Analytics UTM Parameters for LinkedIn Ads
If you are running ad campaigns through LinkedIn and are sending users to your website, you are going to want to view success metrics on a marketing analytics platform such as Google Analytics. Google Analytics utilizes UTM parameters on urls to track user sessions on your website. You are going to need to tag your…