Google Analytics is a very powerful tool right out of the box, however, the default installation is unable to track JavaScript and jQuery actions and on page events. By default Google is only notified when a user interacts directly with the server, which typically happens when changing from one page to the next. In order…
The Hall Blog
How to Use Google Analytics to Track the Impact of Your Website Redesign
Website redesigns are expensive and time intensive. Chances are you’ll need to prioritize elements in order to keep your redesign on time and under budget. In order to make these decisions, and evaluate redesign performance, you’ll need an understanding of which web metrics to track (and which to ignore). In this post, we’ll walk through…
Make Your Mobile Site More SEO-Friendly
Having a mobile friendly website is a must, however, what most of us don’t consider is how SEO-friendly our mobile site is. SEO experts refer to the words commonly used in search as keywords. These keywords are the sole determinants of how your business is found online. With that said, an SEO strategy should be guided…
The Importance of Local SEO in 3 Similes
Any major digital marketing authority will preach the importance of a uniform local search presence for local businesses. There is no shortage of posts emphasizing the need to either spend the immense amount of time to clean up local search directories, or to pay someone to do so for you — and you won’t find…