If you are running ad campaigns through LinkedIn and are sending users to your website, you are going to want to view success metrics on a marketing analytics platform such as Google Analytics. Google Analytics utilizes UTM parameters on urls to track user sessions on your website. You are going to need to tag your…
The Hall Blog
Content Marketing: 5 Steps For Lead Generation Success {Infographic}
Lead generation can be broken down into 5 simple steps for creating a successful content marketing strategy. By first defining the audience personas you can then create your content and conversion strategies based on your findings. After testing, analyzing and refining if necessary, repeat steps 1-5.
Leveraging Social Signals for Improved Site SEO
In the world of Online Marketing and SEO, there are three fundamental components for gaining greater visibility and trust online. These three components include age, content quality and authority. Among these three components, the most challenging and time consuming aspect is undoubtedly the process and strategy of increasing a site’s authority. However, if done correctly,…
How to Contribute to WordPress and Make the Internet Better
WordPress 4.0 – the latest version of the world’s most popular blogging and CMS platform dropped earlier this month. So what’s next? If you’re a user or developer who loves working with WordPress, then this is a great time to get involved in the community that builds it! Planning and preparations for the 4.1 release are…