This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year.
Ah Christmas Eve! One of the most anticipated nights of the year for children around the world. I remember when I was a kid the whole neighborhood would get together and set out small paper bags with tea lights in them to create a lighted runway to make it easier for Santa to find us. We had no idea when he would arrive, but in the morning we always found that he had visited!
Nowadays, everyone is creating their own digital runways to their online web presence, including Santa! With help from Google and NORAD, you can now see where Santa is on his Christmas Eve journey. Not only can you track Santa on a map, you can also follow status updates on Facebook and Twitter, as well as look at pictures on Picasa. On top of all this, you can download maps to your mobile phone to track Santa by scanning a QR Code on the NORAD Santa site. It’s amazing how networked everything is now!
As you are enjoying Santa updates this evening, keep in mind how successful the NORAD Santa campaign is and think about ways to apply the same excitement to your own website. While you may not have quite the pull that Santa has, you can still create excitement over a product release, new service or company event. If your clients see how eager you are, then they will be more interested in what you have to offer!
Merry Christmas and Happy Holidays everyone! I hope that you are able to take the time this season to appreciate those you work with and create goals for a successful new year. See you in 2011!
Read the rest of the Internet Marketing Advent Calendar
- Dec. 23 – Is Your Web Content a Pink Nightmare?
- Dec. 22 – We Are Santa’s Elves
- Dec. 21 – Holiday CMS Shopping
- Dec. 20 – Top Searches in 2010 – Plus Facebook Statuses and Twitter Trends
- Dec. 19 – Get Your Website Prepared for Holiday Events Early
- Dec. 18 – Use Foursquare to Get Discounts on Holiday Gifts
- Dec. 17 – Manage Your Website Like a Holiday Party
- Dec. 16 – Tips For A Happy Holiday And A Successful PPC Year
- Dec. 15 – Track Santa’s elves with Google Analytics E-Commerce tracking
- Dec. 14 – Keep Your Christmas Tree and Website Alive!
- Dec. 13 – Be Sure to Meet Your Website Visitors’ Expectations
- Dec. 12 – Segmenting your email – I mean – holiday card lists
- Dec. 11 – One Link Goes Out, They All Go Out
- Dec. 10 – Addressing Pain Points Means More Than Broad Smarty Pants Slogans
- Dec. 9 – Sneaking a Peek at Qwiki
- Dec. 8 – Fix Up Your “Charlie Brown” Website
- Dec. 7 – Don’t be a Scrooge with Your Content
- Dec. 6 – ‘Tis The Season for Generosity
- Dec. 5 – Have you been naughty or nice? Now we have online proof.
- Dec. 4 – Online Holiday Shopping
- Dec. 3 – Make a List and Check it Twice
- Dec. 2 – Unclutter Your Website for the Holidays
- Dec. 1 – Walking in a Winter Wonderland of Unique Content
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