Reaching Baby Boomers Online A question I get often is people concerned about their target demographic not being online, for example Baby Boomers. We all know Baby Boomers are one of the most powerful demographic groups and with traditional marketing suffering everyone is so excited about the popular and inexpensive online marketing and social network…
Author: Hall
Social Media and Time Management: How do you keep up with it all
I have been fortunate enough to beat the streets recently and participate in some great events as a presenter or speaker, including the Maine Marketing Associations half day seminar on Social Media. I have also met with some clients and there are a few questions that just keep coming up. One of the biggest is…
Google Wave and the Shift Towards Real-Time Search
If you’re anything like us, the recent announcement of Google Wave leaves you salivating. Wave is Google’s new breakthrough email/blogging/twitter/facebook/project manager/IM technology, a landmark new product that Microsoft only wishes they’d seen coming. There are enormous implications of how and what the product can do — Mashable has probably done the best job of itemizing…
Do You Have A 7 Second Website?
I hope not. On a recent search, that was the typical amount of time I spent on a website looking for information, decided it’s not there, and then clicked off to another website. Research supports that 7 seconds is the amount of time most people spend on a website before they click off to somewhere…