As we approach the holiday season, people are starting to look for and buy presents and prepare for celebrations. Likewise, businesses across the country and the internet are starting to take strides to increase sales as much as possible. However, not everyone is going to be taking advantage of the same opportunities. How do you…
Author: Hall
Optimizing Your Content for Voice Search
Alexa! Siri? OK, Google. No matter what smart device(s) you address, there’s no doubt that voice search is continuing to grow, and as SEO specialists and content creators, we need to continue making adjustments accordingly. Because voice search is used in a particular way, content should be crafted with consideration to long-tail keywords and queries.…
Tapping into Google Trends
Are you selling products or services that are affected by region or seasonality? Or popularity? Your online marketing campaigns could benefit from the database of search information that Google Trends serves up in addition to the real-time search trends. What Does Google Trends Show? This often-overlooked tool illustrates the popularity of search terms compared to…
WooCommerce vs. Shopify: Which is Better for Your Business?
With the rise of entrepreneurship, the “side-hustle,” and the distributed workforce, more and more people are looking to eCommerce as a way to make a living or expand their existing brick and mortar business. Two of the most popular eCommerce platforms are WooCommerce and Shopify. The following is a short guide to choosing which of…