The Gutenberg WordPress editor, released in December 2018, revolutionized how users create appealing web content with a new interface standard and without the need for third-party plugins. The release brought many helpful blocks for the easy embedding of YouTube, layouts with columns, content like headings, and media including images and galleries. However, embedding WooCommerce products…
Author: Hall
Top Tricks & Tips for Instagram Advertising Success
Instagram has quickly evolved into one of the top marketing channels for businesses. Not only does Instagram have a massive amount of active accounts, but engagement rates on Instagram are what marketers dream about. The reason is that visual media is becoming a more effective strategy for engaging audiences and it’s what Instagram does best.…
How to Do Keyword Research in 2019
Keyword research can seem daunting – it impacts every other SEO task that you perform. We know we need a list of words for people to find us, but how do we know which ones? What is keyword research? Keyword research is the process of defining words and phrases that people use in search engines.…
Preheaders – Your Email Marketing Guide
When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the…