In the initial stages of a web design project, I sometimes hear: “I don’t care how the site looks, just make sure the user experience is good.” I also sometimes hear: “I want something beautiful and minimalist. Can we minimize the navigation and make the call-to-actions more subtle?” There are different perspectives regarding the impact…
Author: Hall
An Introduction to YouTube Video Advertising
If you are a frequent YouTube user, it is likely you’ve stumbled across different types of ads – the short and the long; the ones you can skip and the ones you cannot. In this blog post, I will introduce two types of Ads: TrueView Videos and Bumper Ads. What are TrueView Ads? TrueView Video…
Have You Embraced The New AdWords Experience?
Have you looked at Google AdWords lately? If you work in digital marketing or run a business, it’s likely you’ve seen the big changes that Google Adwords has rolled out. In a field that’s constantly evolving, the programs that help us effectively do our jobs must be evolving as well. 2018 has already proven to…
Do You Need a Website or Just Social Media?
I recently overheard a conversation between a couple of friends. Friend #1: “I’ve been running my own small entertainment business for a few years and I’m having trouble getting out to possible new audiences with just Facebook. I’ve been thinking of finally setting up my own website.” Friend #2: “I don’t think you need a…