If you’ve followed the Hall Blog feed over the past few years, you’ve seen a number of posts related to common questions from our clients and friends. As someone who’s been working professionally in the tech industry for over 15 years, I still get asked a lot of basic questions about marketing, the internet and…
Author: Hall
Google’s New Stance on Popups and What it Means for Your Website
Recently, Google announced that it will begin penalizing the mobile search rankings of sites that use certain types of popups or ‘interstitials’, which block immediate access to site content by forcing the user to interact with a screen or dialog. Commonly, these types of popups are used to solicit newsletter signups, announce active sales, or…
Staying Organized on Social Media
It is now an undisputed fact that social media counts in terms of marketing and building a brand online. But with the number of new social media outlets and accounts combined with the number of people tuning in, how do you figure out which ones to use and which to disregard? Focus on the social…
6 Common Paid Search Key Performance Indicators
If there is one thing marketers understand, it is numbers. Numbers provide us with the information we need to measure the success and failure of our efforts. Among these numbers are what are called key performance indicators (KPIs), or the chosen value by which we measure the success of an initiative. Every online business has…