Many marketers are interested in monitoring their competitors’ search engine optimization efforts. Whether you’re overhauling your site’s SEO or wanting to develop a process for checking in more regularly, a competitive SEO audit can help you understand where you stand, and how much work you will need to do to gain traction on your competitors.…
Author: Hall
Google Local 7 Pack Trims Down, Now Local 3 Pack
Last week Google rolled out a new format for its local search results pages, switching up the previous ‘local 7 pack‘ where seven local businesses were featured. Google now displays only three for local search queries. This turns already valuable SERPs real estate into an elite trio of the three businesses deemed to be the…
2 Google Analytics Tips for Managing Page Errors
For this exercise, you’ll need to have a website with Google Analytics installed and a custom 404 page with a unique page title distinguishing it from other pages. How do you know if you have Google Analytics and a custom 404 page set up? First visit GA Check for Google tracking verification. For the 404…
Internal Link Building Tips for E-commerce SEO
When executed effectively on an eCommerce site, internal link building can play a significant role in improving SEO. The idea of internal linking can be thought of as linking from one page on your site to relevant information on another of your pages by means of a hyperlink. Having a healthy link building strategy not only improves user navigation, but also…