In a previous blog post I discussed the importance of Campaign Tagging in Email Marketing. I covered the basics behind the practice and the various uses for the different UTM parameters. With the explosion of social media sharing options available, it’s more important than ever to include tags in order to attribute traffic to your site to the appropriate online source. Google’s…
Author: Hall
Organically Grow Your Email Marketing List
While there are a number of ways to increase the number of subscribers to your email list, perhaps the most important and often overlooked is simply making the signup process as simple and painless as possible. Below are eight tips to help build your list by using your website and current newsletter as your tools. Index…
Use Open Graph Tags To Customize Your Site’s Appearance in Facebook
When viewing a page’s source code, it can be tempting to glance at terms like ‘og:title’ and ‘og:description’ and surmise that they refer to your on-page SEO being implemented properly. These og meta tags are not, however, having to do with standard SEO and how search engine crawlers will interpret the content. Instead, these are…
Google’s Mobile Search Algorithm Change (And Why It Matters)
If you haven’t heard by now, Google has full intentions on April 21st to change its mobile search algorithm in order to better serve mobile users. With an increasing number of web searches coming from mobile devices, Google has decided it’s time to change how it ranks sites based on this trend. Gone are the…